Quorum was conceived when a group of good friends gathered to dine (over a bottle of Barbera of course) in the summer of 1997. Representing 5 of Asti’s GREAT Barbera producers, Braida, Chiarlo, Coppo, Prunotto, and Vietti and its leading grappa producer, Berta, the friends’ usual discussion about wine soon turned to their mutual desire to protect the natural resources in Piemonte and help preserve the local customs and culture of Asti. They decided to create a consortium called HASTAE—the name given to Asti by the Romans—to produce a truly unique Barbera d’Asti and give 100% of the profits back to the community. Through their collective love and appreciation for Asti terroir, the Barbera grape, and a thirst to further their knowledge and education—this truly remarkable wine came to be.
To give Quorum a star quality, each wine producer donated one hectare from their top producing single vineyard estates to the HASTAE project. Then it was decided to only release Quorum in outstanding years when the quality was deemed to be truly exceptional. To avoid a ‘too many chefs’ situation, they agreed to designate a winemaker outside HASTAE every four years. And as an added a twist: the winemaker must come from a region other then Piemonte and have no previous experience working with the Barbera grape. The consortium believed that the best winemaker was the one hungry to learn.
Quorum has been called “second to none” by Robert Parker and received international acclaim. It is more then a wine—it’s a true symbol of the entire Piemonte region and the best Barbera that Asti has to offer.