The energy drink market is growing rapidly throughout Canada and as it grows, consumers will continue to seek unique and innovative products. Consequently, many young adults are now mixing spirits and energy drinks. This is how the new market segment of alcoholic energy drinks was born. However, few products are offered in this market segment, this is the reason why MOJO’s arrival is right on time!
MOJO is an alternative alcoholic beverage (7% alc./vol.) with guarana, a berry from the Amazon Forest containing more caffeine than the coffee bean.
MOJO was entirely developed in 2004 by Blue Spike Beverages and launched in the summer of 2005 in the Quebec Market. Blue Spike is the brand owner of MOJO and is involved in all aspects of commercialization of the brand including advertising and promotion, except in Quebec where Cidrerie Solar handles the management and promotion of the brand.