Hopulent IPA is a big beer with lots of complex malt flavor and excessive hops. This beer will have changes to the grain bill and seasonal hop changes. The character of Hopulent IPA is over the top, too much of everything—a real HOP HEADS DELIGHT!
It reflected the way I like to brew beer. I like to have big aromas, flavours and taste in the beers.
To start a new beer brand in this day and age, in a mature market, dominated by multinationals with huge resources, and the public perception that beer is a low value commodity, is a big challenge.
Everyone that lives in New Zealand, or travelled here for a holiday, they at some point in their or their ancestors lives had to make an Epic Journey. Whether it be by canoe or commercial airliner they traveled a great distance to the end of the world to be in this beautiful country of New Zealand.